| Founded | 2012 |
|---|---|
| Closed | 2019 |
| Country | USA |
| Sector | Saas |
| Collapse type | Acqui-hire |
| Founder | Ran Sarig |
Datorama
"Marketing analytics darling swallowed whole by Salesforce's $800M acquisition machine."
Key Events Timeline
Datorama built a marketing analytics platform that attracted major clients but burned heavily on sales and infrastructure.
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