| Founded | 2014 |
|---|---|
| Closed | 2024 |
| Country | Sweden |
| Sector | Saas |
| Collapse type | Mass Layoff Spiral |
| Founder | Kristian Rönn |
Normative
"The carbon accounting startup that couldn't survive the ESG backlash and market crowding."
Cascading layoffs that accelerated the decline
Key Events Timeline
Stockholm-based carbon accounting SaaS Normative, led by CEO Kristian Rönn, raised $27M including from prominent Nordic VCs.
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