| Founded | 2011 |
|---|---|
| Closed | 2020 |
| Country | USA |
| Sector | Travel |
| Collapse type | Market Exit |
Room Key
"Hotel industry's collective answer to Expedia and Booking.com, backed by six major chains — shut down in March 2020 without solving the OTA problem."
Key Events Timeline
Room Key was launched by six major hotel chains — Choice, Hilton, Hyatt, IHG, Marriott, and Wyndham — as a direct-booking alternative to Expedia and Booking.
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