| Founded | 2011 |
|---|---|
| Closed | 2022 |
| Country | China |
| Sector | Social |
| Collapse type | Slow Death |
| Founder | Chen Qi |
Mogujie
"A $1.4B fashion social commerce IPO reduced to pennies by the rise of Douyin and Xiaohongshu."
Years-long decline before final shutdown
Key Events Timeline
Mogujie, a fashion-focused social commerce platform that merged with Meilishuo in 2016 and IPO'd on NYSE in December 2018 raising $66M, was crushed by Xiaohongshu and Douyin's rise.
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