| Founded | 2019 |
|---|---|
| Closed | 2023 |
| Country | Nigeria |
| Sector | Ecommerce |
| Collapse type | Mass Layoff Spiral |
Alerzo
"Nigeria B2B FMCG distribution startup backed by Matrix Partners India that raised $10M before mass layoffs exposed the informal retailer credit model as unworkable."
Cascading layoffs that accelerated the decline
Key Events Timeline
Alerzo built a B2B platform supplying FMCG products to informal retailers (mama-put shops and kiosks) across Nigeria, raising $10M from Matrix Partners India.
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