| Founded | 2012 |
|---|---|
| Closed | 2020 |
| Country | USA |
| Sector | Beauty |
| Collapse type | Silent Shutdown |
Beautycon
"The Gen Z beauty festival empire that built a media brand on live events and had nowhere to go when COVID cancelled everything"
Quiet closure with no public announcement
Key Events Timeline
Beautycon built a community and events business around beauty influencers and Gen Z fans — multi-day festivals in LA and New York that drew tens of thousands of attendees and significant brand sponsor dollars.
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