| Founded | 2019 |
|---|---|
| Closed | 2023 |
| Country | India |
| Sector | Ecommerce |
| Collapse type | Sudden Collapse |
CityMall
"CityMall raised 75 million dollars to bring group-buying commerce to Tier 2 and Tier 3 Indian cities — and shut down in April 2023 after discovering that social commerce referral loops in India do not generate enough basket size to cover logistics."
Unexpected shutdown within weeks of a trigger
Key Events Timeline
CityMall ran a community group-buying model where neighborhood leaders aggregated orders for grocery and FMCG items, then received discounts for coordinating the group.
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