"Southeast Asia restaurant off-peak discounting app raised $13M and failed to survive COVID"
$13M
RAISED
—
EMPLOYEES
108
MONTHS
timingSlow Death
Years-long decline before final shutdown
// Fatal mistake: Market Timing
Key Events Timeline
2014-01
FOUNDING
Eatigo founded in Singapore as a restaurant reservation and discount platform applying yield management to dining.
2015-06
FUNDING
Eatigo raises $13M in Series A funding including investment from TripAdvisor to expand across Southeast Asia.
2017-12
PRODUCT LAUNCH
Eatigo expands to five markets including Thailand, Malaysia, India, and Hong Kong with strong restaurant partner adoption.
2019-09
PRODUCT LAUNCH
Eatigo peaks in Southeast Asian operations with restaurants actively promoting 10-50% discount deals to fill off-peak dining slots.
2020-03
REGULATORY ACTION
COVID-19 pandemic triggers lockdowns across Eatigo's markets in Thailand, Singapore, Malaysia, and India, halting dine-in restaurant operations.
2021-06
DOWN ROUND
Restaurant marketing budgets shift from dine-in promotions to delivery platform commissions as consumer behavior remains changed post-initial COVID wave.
2022-06
PIVOT
Eatigo attempts to pivot toward delivery and ghost kitchen partnerships but faces entrenched competition from established players like Grab and Foodpanda.
2023-06
SHUTDOWN
Slow Death: Eatigo ceases operations in most Southeast Asian markets as uneven post-COVID restaurant recovery makes yield management model unviable.
🔥 Hall of Flame 50%🏆 Hall of Fame 5%
Eatigo built a restaurant reservation and discount platform across Southeast Asia offering 10-50% discounts at off-peak times — essentially yield management for restaurants.
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