| Founded | 2015 |
|---|---|
| Closed | 2022 |
| Country | Argentina |
| Sector | Gaming |
| Total raised | ~$8M (internal + small external, 2015–2020) |
| Collapse type | Silent Shutdown |
| Founder | Maximo Cavazzani |
Etermax Brand Gamification
"Argentina's gamification adtech startup failed to convert Trivia Crack's viral fame into a durable brand product"
Quiet closure with no public announcement
Key Events Timeline
Etermax, the company behind the global Trivia Crack game hit, spun off a brand gamification unit to sell interactive advertising and promotional games to brands.
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