| Founded | 1997 |
|---|---|
| Closed | 2001 |
| Country | USA |
| Sector | Ecommerce |
| Total raised | ~$190M + IPO (Dell, Benchmark, 1997–1999) |
| Collapse type | Sudden Collapse |
| Founder | Toby Lenk |
eToys
"The toy e-tailer that IPO'd at $8B and went bankrupt two years later when the dot-com dream evaporated"
Unexpected shutdown within weeks of a trigger
Key Events Timeline
eToys launched as an online toy retailer in 1997 and IPO'd in 1999 at a price that briefly gave it a higher market cap than Toys R Us.
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