| Founded | 2019 |
|---|---|
| Closed | 2022 |
| Country | Brazil |
| Sector | Ecommerce |
| Total raised | $80M (Tiger Global, SoftBank Emerging Stars, 2021) |
| Collapse type | Sudden Collapse |
| Founder | Diego Dzodan |
Facily
"Brazil's Pinduoduo — $80M from Tiger Global and SoftBank to prove social group-buying could work in the Amazon era — shut down in 2022 when the subsidies ran dry."
Unexpected shutdown within weeks of a trigger
Key Events Timeline
Facily was a Brazilian social commerce platform inspired by the Pinduoduo model from China, offering deep discounts on consumer goods when buyers organized group purchases through social networks.
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