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// HALL OF FLAME · STARTUP AUTOPSY
Founded2011
Closed2019
CountryUSA
SectorSocial
Total raisedInternal (Alphabet)
Collapse typeMass Layoff Spiral
FounderVic Gundotra

Google+

"Google tried to be Facebook. 500 million accounts. Zero daily users."

$310M
RAISED
—
EMPLOYEES
96
MONTHS
product failureMass Layoff Spiral

Cascading layoffs that accelerated the decline

// Fatal mistake: Unit Economics
🔥 Hall of Flame 90%🏆 Hall of Fame 10%

Google+ launched June 2011 with forced integration across Google products.

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More Social →More from USA →More product failure failures →Raised: Internal (Alphabet)
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// YOUR STARTUP DOESN'T HAVE TO END LIKE THIS

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// THE SOCIAL GRAVEYARD DOESN'T END HERE

Google+ followed a documented pattern. Identify the same signals in any company before they reach the point of no return.

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