| Founded | 2012 |
|---|---|
| Closed | 2019 |
| Country | USA |
| Sector | Beauty |
| Collapse type | Slow Death |
Julep
"Seattle beauty subscription pioneer that burned $56M as subscription fatigue and Birchbox/Ipsy competition destroyed the economics."
Years-long decline before final shutdown
Key Events Timeline
Julep launched before subscription beauty boxes were saturated and grew to 200K subscribers.
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