| Founded | 2020 |
|---|---|
| Closed | 2023 |
| Country | Mexico |
| Sector | Ecommerce |
| Total raised | $220M (SoftBank, Advent International, 2020–2021) |
| Collapse type | Mass Layoff Spiral |
| Founder | Sujay Tyle |
Merama
"LatAm's Thrasio raised $220M from SoftBank to aggregate profitable e-commerce sellers—then restructured as the e-commerce aggregator category globally collapsed in 2022-2023."
Cascading layoffs that accelerated the decline
Key Events Timeline
Merama was founded in Mexico City in 2020 by ex-Mercado Libre and SoftBank executives to build a LatAm version of the Amazon brand aggregator model: acquire profitable third-party sellers on Mercado Livre, Amazon Mexico, and other platforms, and scale them using data, technology, and operational excellence.
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