Skip to main content
UnicornBurnBETA
AutopsiesRankingsIntelligenceAPI
// sign inStart free →
AutopsiesRankingsIntelligenceAPIRequest access →
// FAILURE INTELLIGENCERankingsAPI
B2B ACCESS →
← All autopsies
// HALL OF FLAME · STARTUP AUTOPSY
Founded2018
Closed2020
CountryUSA
SectorMedia
Total raised$1.75B
Collapse typeSudden Collapse
FounderJeffrey Katzenberg

Quibi

"$1.75B for 10-minute videos. Nobody asked. During a pandemic."

$1750M
RAISED
200
EMPLOYEES
24
MONTHS
timingSudden Collapse

Unexpected shutdown within weeks of a trigger

// Fatal mistake: No Product Market Fit

Key Events Timeline

2020-04
PRODUCT LAUNCH
Launches during COVID. Users can't share clips — core social mechanic broken.
2020-12
SHUTDOWN
Shuts down after 6 months. $1.75B raised, $1B returned to investors.
🔥 Hall of Flame 90%🏆 Hall of Fame 10%

Quibi launched April 6, 2020 — two weeks after global COVID lockdowns began.

// full analysis

Full analysis requires the Analyst plan

Documented cause · Market cycle · Competitive moat type · Verified lesson

See Analyst plan →See all plans

€149/mo · or contribute your autopsy for free access →

More Media →More from USA →More timing failures →Raised: $1.75B
// SHARE THIS AUTOPSY
SHARE ON X →LINKEDIN →
← Report an error in this autopsy
// YOUR STARTUP DOESN'T HAVE TO END LIKE THIS

UnicornBurn Season 0 opens July 2026. 10,000 founders competing in one world. Your startup fights for the market every Saturday. Most will end up here. Which one are you?

JOIN SEASON 0 →
// THE MEDIA GRAVEYARD DOESN'T END HERE

Quibi followed a documented pattern. Identify the same signals in any company before they reach the point of no return.

ANALYSE A COMPANY →MORE MEDIA AUTOPSIES →
←PREVIOUSWeWorkNEXTJuicero→

// SIMILAR STARTUP FAILURES

↔ Compare with another startup →
Yahoo
Media
Blockbuster
Media
Bulb Energy
Consumer
Merama (2023 crisis)
Ecommerce
// SUBMIT AN AUTOPSY

Witnessed a startup failure first-hand? Share the real story. First-hand accounts from founders and team members get prioritized for publication.

SUBMIT AN AUTOPSY →
✎ Claim this autopsy⚑ Report an error
// FOR FUNDS & ANALYSTS

Failure intelligence for due diligence and risk analysis.

Structured dataset by collapse type, for 5031 startups. 7-day trial.

See plans →
// FOR BUILDERS

Free JSON API. No key required. 50 autopsies, 10 req/day.

Full dataset available with Intelligence plan API key. CORS enabled.

Explore API →

Academic, press, or research use? Free JSON API available — no auth required →

¿Te ha sido útil?