| Founded | 2020 |
|---|---|
| Country | Germany |
| Sector | Ecommerce |
| Total raised | ~€500M |
| Collapse type | Mass Layoff Spiral |
| Founder | Philipp Triebel, Benedict Landwehrkamp |
SellerX
"Europe's biggest Amazon brand aggregator raised €500M. Then the aggregation model collapsed globally."
Cascading layoffs that accelerated the decline
Key Events Timeline
SellerX was Germany's — and one of Europe's — largest Amazon FBA brand aggregators, founded in Berlin in 2020 by Philipp Triebel and Benedict Landwehrkamp.
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