| Founded | 2019 |
|---|---|
| Closed | 2023 |
| Country | South Africa |
| Sector | Marketplace |
| Collapse type | Slow Death |
Shoptree
"B2B wholesale marketplace for South African informal retailers — outcompeted by Wasoko"
Years-long decline before final shutdown
Key Events Timeline
Shoptree built a B2B digital wholesale marketplace connecting South African spaza shops and informal retailers with FMCG distributors, reducing the number of intermediaries between manufacturers and the millions of small shops that serve township consumers.
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