| Founded | 2011 |
|---|---|
| Country | USA |
| Sector | Ecommerce |
| Total raised | ~$42M |
| Collapse type | Slow Death |
| Founder | Katrina Lake |
Stitch Fix
"The personal styling subscription that peaked at $10B and fell 97% as fast fashion made curation irrelevant"
Years-long decline before final shutdown
Key Events Timeline
Stitch Fix was founded in 2011 by Katrina Lake at Harvard Business School to offer a subscription service where customers receive curated boxes of clothing selected by AI-assisted human stylists, paying a styling fee with the option to keep or return items.
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