// startup autopsy

ProptechPR

Puerto Rico proptech competing against Zillow for the Act 20/22 mainland US buyer market

competitionSlow Death

Years-long decline before final shutdown · Fatal mistake: Puerto Rico property market dominated by US mainland platforms: Zillow, Realtor.com, and Trulia served the large Act 20/22 US tax incentive real estate market. Local real estate agents (80%) used C21 Puerto Rico and Coldwell Banker franchises with US parent MLS systems. Independent proptech had no listing data differentiation

Founded	2019
Closed	2022
Country	Puerto Rico
Sector	Proptech

50%

Key Events Timeline

2019

FOUNDING

2021

CRISIS

2022

SHUTDOWN

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Analyst plan

Documented cause

ProptechPR built property tech for Puerto Rico. Mainland buyers used Zillow. Local buyers used Clasificados Online (est. 2000). Agents used US parent MLS. No data differentiation....

Verified lesson

“Puerto Rico proptech must specialize in the post-disaster reconstruction insurance claims market (30,000+ Maria-damaged ...”

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HypeCycle · MoatType · ResearchTags

ProptechPR raised €2M before puerto rico property market dominated by us mainland platforms: zillow, realtor.com, and trulia served the large act 20/22 us tax incentive real estate market. local real estate agents (80%) used c21 puerto rico and coldwell banker franchises with us parent mls systems. independent proptech had no listing data differentiation ended it. See the documented cause, verified lesson and all failure signals.

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